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Why Universities Are Turning to Broadcast Quality Video for Student Recruitment
Prospective students form an impression of a university from video content long before an open day, and broadcast quality production, not a handheld phone clip, is what signals a university that takes its own story seriously. Prospective students form an impression from video content before they ever visit campus. Broadcast quality is a trust signal; inconsistent quality reads as an afterthought. The best results come from lightly produced authentic content, not corporate pol
Aug 242 min read


From Pinhole Projectors to Multi Site Broadcast, Covering a Total Solar Eclipse Live
On 12 August, the Moon's shadow swept in from the Arctic, crossing Greenland and Iceland before reaching Spain in the early evening. With the sun low over the horizon, a narrow band across northern Spain went fully dark for a couple of minutes, while the wider region around it watched a deep partial eclipse, the sun cut down to a sliver, the light dropping and shifting into colours an ordinary sky never shows. Somewhere along that path, a child was watching the Sun disappear
Aug 143 min read
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