If your brand is activating around the FIFA World Cup 2026, there is one format that rarely gets the attention it deserves. That is changing fast. The FIFA World Cup 2026 is the biggest sporting event to hit American soil in a generation. Forty-eight nations. Sixteen host cities. Hundreds of millions of viewers tuning in across the US and around the world. For brands, the opportunity is enormous. But here is the challenge most marketing teams are running into right now: broad

The introduction of US tariffs across a wide swathe of products and materials; targeting countries around the world; is a high-profile policy decision affecting multiple industries globally. While much commentary has focused on the political dimension, this blog looks at the practical impact on the events sector specifically, and at a second significant pressure closer to home for UK operators: the April National Insurance rise, coupled with a meaningful increase in the Livin

The events industry has evolved substantially over recent years, and the direction of travel is clear: events are becoming more attendee-focused, more technology-enabled, and more sustainability-conscious. Here are the key trends shaping events in 2024; and the opportunities they create. Hybrid events continue to grow Hybrid events; combining in-person and virtual elements; have been on the rise since 2021 and show no sign of slowing. A well-executed hybrid event allows brand

Every internal communications and event professional understands the importance of positive delegate feedback; not just as a feel-good metric, but as the evidence base that supports future event budgets. In 2024 and beyond, the bar has risen considerably. Delegates have higher expectations: they want to be immersed, engaged, and genuinely captivated from start to finish. Here are the key considerations to build into your event experience. It starts with your ambition One thin

The events industry has long been one of the most female-led sectors in professional services; and the trend is accelerating. More than 80% of the events workforce is comprised of women, and the number of women leading event management companies has risen to 40% in recent years. Progress is happening, and it is worth celebrating. In recognition of International Women's Day, we want to shine a light on some of the women who have shaped the industry and continue to inspire thos

The events landscape is more competitive and more scrutinised than ever. With tightening budgets and rising attendee expectations, event organisers need to think smarter; not just work harder. Here are six trends that have redefined the industry and continue to shape event strategy. 1. Elevated virtual experiences The era of endless back-to-back Zoom calls is over. In its place, organisations are building bespoke online environments; customised, slick and genuinely engaging.